Pre-Release version of Kindle 3 software available

21 09 2010

Amazon have posted a preview version of a software update for the Kindle latest generation. The software is available for a limited time. If you intend to update be sure to download before it is removed

The release fixes several issues including

  • Slow web-browsing
  • Slow page turns in bright sunlight.

I find it ironic that page turns with the current Kindle 3 are slower in bright sunlight, especially after Amazon’s latest TV ad poking fun at the iPad’s readability in bright sunlight. I’m sure they will release the software update as soon as possible to save getting too much egg on their face regarding the sunlight issue. I believe their TV Ad campaign is flawed, read more here.

.To learn more about the Kindle visit the Kindle product page

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Why Amazon’s Kindle vs iPad ‘pool ad’ is a mistake

17 09 2010

Recently Amazon have aired an ad that makes fun of the iPads readability (or lack thereof) in bright sunlight.

In my opinion this is a huge mistake. The two products are complementary not competitive. What Amazon should be doing is comparing their Kindle Library to the Apple iBook Library. Content is king, devices will come and go, ones e-book library will by contrast persist for much longer.

Amazon’s Kindle library can be accessed on a wide range of devices, including the iPad no less. Making fun of a platform that you officially support is rather silly. Do Amazon really want to sell Kindles or do they want to sell Kindle books? Kindles are merely a delivery mechanism for the real product, a book, magazine, newspaper etc.

There are so many great things about the Kindle ecosystem that they could promote, the device isn’t that important. The fact that the 3g model has free worldwide 3g without any monthly cost or commitments is quite frankly amazing, push this and compare to the price of the iPads data plan. Free vs $$$ per month.

Learn more about the Kindle here.


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